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To get more information, take a look at, First thing's first: Exactly what is an influencer? An influencer is someone with a reasonably large online following, consisting of: Mainstream celebs like Emma Watson. Specific niche celebrities such as world chess champion Magnus Carlsen. Industry professionals and authorities, such as digital marketing professional Neil Patel. Micro-influencers (those with less than 100,000 followers) like environmentalist Elizabeth Couse.

Let's take a look at an example from Important Proteins. This food supplement brand name partners with influencers to reach their target market of young, trendy, health-conscious females. Here, influencer Meredith Foster promotes Important Proteins on her Instagram account: Prior to web marketing, influencer marketing was just available to big brands who might manage to deal with prominent celebs.

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In fact,  discovered that typically, micro-influencers with 2,000 to 100,000 followers charge in between $137 and $258 per Instagram post. Keep in mind, that's on average indicating some might charge simply $50, and plenty of others will happily promote your item in exchange for a complimentary sample. Additionally, many businesses will opt to pay the influencer a cut of the sales they produce this is called affiliate marketing (which we'll cover in the next area).

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A study performed by Collective Predisposition found that just three percent of customers are influenced by celeb endorsements in their purchase decisions, while 30 percent of customers are likely to buy a product suggested by a non-celebrity blogger. To find out more, examine out, Affiliate marketing is basically just online referral marketing.

This allows web marketers and influencers to make money promoting another business's products or services. Let's look at an example. Website host and domain registrar Bluehost have a popular affiliate marketing program that permits influencers and web online marketers to earn money by promoting their services. The popular blog, The Minimalists, promote their Bluehost affiliate link in their posts.